[GHN Express - HCM] Brand Manager

Lương: Thỏa Thuận

Công ty: GHN Express,

Phòng ban: Marketing

Hạn chót: 29/01 — 31/03/2019

Mô tả công việc

Job Description:

  • Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
  • Oversee the production of TV adverts, newspaper and magazines advertisements, direct mail packs, email campaigns, websites, road shows and liaising with designers, copywriters, purchasing
  • Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
  • Generating names for new and existing services, coming up with ideas for new MKT items and promotions campaign
  • Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
  • Monitoring product distribution and consumer reactions through focus groups and market research
  • Coordinating the launch program to external customers as well as employees.

Requirement:

  • BA/MA degree in Marketing, Advertising, Communications or a related discipline 
  • At least 3 years of marketing management experience 
  • Understanding product / service business development 
  • Proven success working in a fast paced environment where strategic brand-building efforts are complemented by hard-driving promotional activities. 
  • Have both digital and traditional marketing background is highly recommended 
  • Have good analytical skills 
  • Have an instinctive feeling about future product concepts 
  • Be an excellent communicator, both verbally and in writing 
  • Strong organizational skills: must manage time and budget efficiently

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